Saint-Pierre Le Vignoble

Packaging Design

For this project, I designed a wine label for Saint-Pierre Le Vignoble. I drew inspiration from the winery’s religious ties and created a concept centered around symbolism and subtle narrative cues. Instead of using literal imagery, I hinted at the wine’s flavor through a rosary-inspired design, where one bead is replaced by the fruit associated with that wine.

CHALLENGES

The difficulty was designing something meaningful without being too literal, simply placing fruit imagery on the label felt uninspired.

SOLUTION

To avoid clichés, I created moodboards, sketched multiple variations, and refined the concept until I arrived at a composition that felt thoughtful, symbolic, and visually distinct.