Vernissage

Campaign Design

This was a branding project for my college program’s graduation vernissage. I created various promotional materials for print and the web.

CHALLENGES

To create promotional materials for an event. To create an engaging design for the target audience. To efficiently layout all information necessary. To adapt a design to various formats and promotional materials.

SOLUTION

For creating an attention-grabbing poster and complementary event materials, I opted for a design featuring a dark color scheme to reflect my design style. I incorporated elements of brutalism and train tracks to implement the word “MOVEMENT” which was assigned as the design guide.